Artwork

İçerik DTC Newsletter and Podcast and DTC Newsletter tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan DTC Newsletter and Podcast and DTC Newsletter veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !

Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here

24:42
 
Paylaş
 

Manage episode 441758543 series 2899866
İçerik DTC Newsletter and Podcast and DTC Newsletter tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan DTC Newsletter and Podcast and DTC Newsletter veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast! Today, we’re joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising.

Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager

Key insights from this episode:

Democratizing TV Advertising: Roku Ads Manager offers a low-entry point for brands to test TV advertising with budgets as low as $500.

Interactive Ad Features: Learn about new ad formats that encourage direct viewer engagement through their TV remote.

Full-Funnel Strategies: How Roku enables DTC brands to leverage CTV for both awareness and direct conversions.

Tune in to understand how to diversify your marketing channels and make the most of CTV with Roku.

Timestamps:

0:00 - Introduction & The Evolution of TV Advertising

4:50 - The Role of Creative Strategies in CTV Advertising

9:30 - Roku's Shopify Integration & Action Ads

14:00 - Best Practices for CTV Advertising Campaigns

19:00 - Optimizing Ad Spend & The Future of CTV

Hashtags:

#CTVAdvertising #RokuAdsManager #DigitalMarketing #TelevisionAds #PerformanceMarketing #eCommerce #ShopifyIntegration #ActionAds #MarketingStrategy #DTCBrands #StreamingAds #AdvertisingTrends #MarketingInsights #AdTech #DigitalAdvertising

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

525 bölüm

Artwork
iconPaylaş
 
Manage episode 441758543 series 2899866
İçerik DTC Newsletter and Podcast and DTC Newsletter tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan DTC Newsletter and Podcast and DTC Newsletter veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast! Today, we’re joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising.

Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager

Key insights from this episode:

Democratizing TV Advertising: Roku Ads Manager offers a low-entry point for brands to test TV advertising with budgets as low as $500.

Interactive Ad Features: Learn about new ad formats that encourage direct viewer engagement through their TV remote.

Full-Funnel Strategies: How Roku enables DTC brands to leverage CTV for both awareness and direct conversions.

Tune in to understand how to diversify your marketing channels and make the most of CTV with Roku.

Timestamps:

0:00 - Introduction & The Evolution of TV Advertising

4:50 - The Role of Creative Strategies in CTV Advertising

9:30 - Roku's Shopify Integration & Action Ads

14:00 - Best Practices for CTV Advertising Campaigns

19:00 - Optimizing Ad Spend & The Future of CTV

Hashtags:

#CTVAdvertising #RokuAdsManager #DigitalMarketing #TelevisionAds #PerformanceMarketing #eCommerce #ShopifyIntegration #ActionAds #MarketingStrategy #DTCBrands #StreamingAds #AdvertisingTrends #MarketingInsights #AdTech #DigitalAdvertising

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

525 bölüm

Tüm bölümler

×
 
Loading …

Player FM'e Hoş Geldiniz!

Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.

 

Hızlı referans rehberi