Robert Pandya

Driven to Ride

“Authenticity is earned through epic work” is one of Robert Pandya’s favorite sayings, and indeed, Robert has done some epic work during his long and wild and varied career in the powersports industry. In fact, Pandya is a bit of a jack of all trades with experience in many aspects of marketing, from media relations to hosting and producing world-class events to creating content for digital and print publication.

For the past two years, Robert has helped shape the future of the Sturgis Buffalo Chip, known as “the best party anywhere.” But Robert’s fascinating work experience is only one reason we asked him to be a guest on “Driven to Ride.” Robert is a motorcyclist to his core, and one of his passions is demonstrating ways for new riders to experience the joys of two wheels, whether it be on or off the road.

In 2017, Pandya founded the “Give A Shift” initiative, a volunteer group effort intended to bring together creative and experienced people to pen a report and transcript of their conversations with the focus on improving the powersports business and encouraging a positive long-term future for motorcycling. Spend any time with Robert and you will definitely agree that he “gives a shift.”

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