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84: Bridal Market Prep with Shayna from Over The Moon
Manage episode 442960812 series 3563242
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We are delighted to welcome Shayna, the editorial and social media manager for Over the Moon, as our guest.
Shayna joins us today to dive into the New York Bridal Fashion Week, one of the most exciting times of the year that is just around the corner!
Starting in the Bridal Industry
Shayna began her career in the bridal industry in 2019 through an internship at Over the Moon. While finishing her degree at The New School, she cold-emailed Alex, the brand founder, offering to work for free in exchange for the experience. That initiative led to her full-time role, where she now manages weddings, blogs, Instagram, and overall social media presence for the company.
Wedding Industry Dynamics
Shayna enjoys the wedding industry for its blend of pressure and personal storytelling. She is fascinated by how societal pressure influences couples' decisions and the image they project. She also loves hearing their stories and how they infuse personal details into their weddings.
Bridal Fashion Week and Trends
Bridal Fashion Week is held twice annually and sets the tone for bridal trends. Shayna has seen how social media speeds up the spread of trends, with new collections influencing weddings through 2025. Her team prepares for Bridal Fashion Week meticulously, scheduling content and attending shows that reflect the interests of their followers.
Bridal Market Insights
Shayna advises brides following Fashion Week to understand the timeline of the bridal industry. She explains that the collections shown during Fashion Week are typically for the following year, so brides should track trunk shows and stockists to access new collections. Instagram is also an excellent resource for following bridal accounts and seeing real brides wearing the latest trends.
Wedding Trends to Watch
Shayna feels we have seen too many bows, so she will not mind them going out of style. She loves Watteau trains, and pearl detailing has always been her favorite choice.
Advice for 2025 Brides
Shayna advises brides planning for 2025 to stay true to their style. She recommends testing new trends in everyday life to see if they work, ensuring that their wedding outfits highlight their true selves rather than trying to meet societal expectations.
Links and Resources:
The Stylish Bride Resource Library
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