Episode 281: Is Micro-Niche Really That Effective?

Direct Sales Done Right

Katy is in the hot seat today to talk about her favorite thing ever, branding!
Melanie is asking Katy the most asked questions she has received lately about niching down your content. She gives you the best way to go about niching down and how to build your content and business through the new lease you put on your business.
Katy gives examples, a framework for more reach, and crucial mindsets to have to build a strong social media presence.
Check Out The Chic Branding Experience here:
https://chicinfluencer.com/direct-sales-services/branding/personal-branding-for-direct-sales/

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HIGHLIGHTS:
2:13 What is a micro-niche?
4:15 Focus for micro-niching.
5:55 Feeling robotic with your content.
6:53 Wild card piece of content
7:31 Getting out of your comfort zones.
7:55 Examples of content.
10:10 Katys clients who have gone micro-niching.
13:02 2 ways to serve in the direct sales space.
15:36 BES strategy and examples.