Episode 017 - Robin Cantrill-Fenwick (Baker Richards) on pricing and distributing digital activity, segmentation models, and consumer psychology

Digital Works Podcast

We sit down with Robin Cantrill-Fenwick, CEO of Baker Richards, to discuss the findings of their Culture Restart audience sentiment tracker. We explore how audiences are feeling about returning to in-person cultural experiences (whenever that may be), emerging insights around pricing and distribution of digital content, segmentation models, and consumer psychology.