))
AI-Powered Programmatic Advertising Platform Optimizes Voter Targeting with Mark Positano StackAdapt
Manage episode 471052578 series 2949198
İçerik Karen Jagoda and Karen jagoda tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Karen Jagoda and Karen jagoda veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms.
We talked about:
- Getting beyond micro-targeting using a more nuanced approach to targeting voters
- Growth of political digital ad budgets outpacing growth of traditional ad budgets
- Digital ad buying strategies
- How response to digital ads can inform traditional ad strategies
- Metrics of success of a digital ad campaign
#StackAdapt #PoliticalAdvertising #DigitalAdvertising #PoliticalMarketing #Midterms2026 #VoterTargeting #CTVAdvertising #AdMeasurement #ProgrammaticAdvertising
100 bölüm
Paylaş
