Build a better brand with customer discovery

Didn't See It Coming with Marc Stoiber

As an entrepreneur, I know how easy it is to be swept up by a new idea, ignoring lukewarm or contradictory feedback from potential customers. 'They don't get it' or 'They don't know what they want', we blithely say while charging forward.

Truth is, consumers do get ideas they like. And if your idea isn't resonating in its most rudimentary form, chances are developing it further won't solve their problems - or yours.

Customer discovery is a methodology for testing pain points, and crafting solutions to answer them. It's not a new concept, but it is all too often ignored by entrepreneurs.

To provide a better understanding of customer discovery, and how to apply it, I spoke with Christopher Naismith, an entrepreneur using the methodology to effectively develop a new product in the commercial building management space.

We defined customer discovery in common sense terms, and went through steps to conduct it that every startup founder could follow.

Hope you enjoy the conversation. Here's to using customer discovery in your next project.

Enjoy this podcast? Here are some more stories you'll like:

• Test or trust: the idea validation debate rages on
• Using creative dissonance to build surprising brands

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