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The Accidental Rise of Live Coding on Twitch
Manage episode 464211996 series 3610595
İçerik Hoopy Limited and DuVinci Inc, Matthew Revell, and Adam DuVander tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Hoopy Limited and DuVinci Inc, Matthew Revell, and Adam DuVander veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
What happens when you accidentally discover a whole new developer audience?
At Twitch, Katie Penn and her team set out to build a platform for game integrations—but instead found developers eager to live code. She shares how they recognized the opportunity, leaned into it, and built a thriving developer ecosystem.
Sponsored by Developer Marketing in Practice: The coaching and training program to level-up your developer marketing career.
Episode outline:
01:26 – Understanding Twitch’s developer audience
Katie explains how Twitch initially focused on gaming integrations but saw the opportunity to expand into a broader developer ecosystem.
03:35 – Using live streaming to engage developers
Katie shares how her team experimented with live coding streams, unexpectedly drawing in developer advocates and growing a new community.
07:21 – The challenge of trust in developer marketing
Reflecting on Twitter’s Fabric launch, Katie highlights the difficulty of rebuilding developer trust after past missteps.
10:17 – Why showing ‘under the hood’ matters
Katie emphasizes how transparency—whether through blog posts or live demos—helps developers connect with a platform.
12:29 – Segmenting developer audiences effectively
Katie discusses how different types of developers (enterprise, hobbyists, mobile app developers) have distinct motivations and engagement patterns.
19:19 – Strategies for engaging different developer types
Katie outlines how different audiences require tailored approaches, from partnerships to content marketing to meetups.
26:30 – Metrics for tracking developer engagement
Katie breaks down key metrics Twitch used to measure the health of its developer community, from API calls to extension adoption.
30:06 – Lessons from Twitter and Twitch
Katie reflects on the risks of overpromising to developers and why developer programs need to be core to a company’s business.
35:18 – Advice for new developer marketers
Katie shares why product marketing skills are essential in DevRel and how marketers can establish themselves as strategic partners.
6 bölüm
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