Forget the Social Algorithm

Design Mind frogcast

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dört yıl önce eklendi

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The Agile Brand with Greg Kihlström®

1
#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42

15 gün önce22:42

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Beğenildi

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

2 yıl önce 40:33

MP3•Bölüm sayfası

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-39-forget-the-social-algorithm/)

Download the frog report 'Hacking Innovation' (https://go.frog.co/en/en/hacking-innovation-disruptive-ideas)

Host/Writer: Elizabeth Wood, Editorial Director, frog

Research & Story Support: Camilla Brown, Senior Copyeditor, frog

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

60 bölüm

#Tech #Entrepreneur #Arts #Business #Graphic Design #Frog #Customer Experience #Leadership #Design #Service Design #Design Mind #Design Thinking #Frogcast #Human Centered Design #Innovation #Product Design #Venture #Business Strategy #Sustainability

Design Mind frogcast

Forget the Social Algorithm

Design Mind frogcast

19 subscribers

published 2 yıl önce

Paylaş

MP3•Bölüm sayfası

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-39-forget-the-social-algorithm/)

Download the frog report 'Hacking Innovation' (https://go.frog.co/en/en/hacking-innovation-disruptive-ideas)

Host/Writer: Elizabeth Wood, Editorial Director, frog

Research & Story Support: Camilla Brown, Senior Copyeditor, frog

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

60 bölüm

Tüm bölümler

Design Mind frogcast

1
Engaging in Our Natural Language 27:02

14 gün önce27:02

27:02

On today’s episode of the Design Mind frogcast, we’re joined by Antonello Crimi, Head of Design on the West Coast, North America at frog, to talk about the shift from app-centric to language-centric technology and the potential for natural, conversation-like interactions with devices. Antonello shares insights on how language will be used to further integrate digital touchpoints into the physical world–and how AI and natural language processing can contribute to positive mental health outcomes. Plus, Antonello tells us how a focus on quality and attention to detail has influenced the creation of a new frog typeface that embodies the brand. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Find episode transcripts and relevant info ( https://www.frog.co/designmind/design-mind-frogcast-ep-53-engaging-in-our-natural-language ) Download the frog report 'Futurescape' ( https://www.frog.co/designmind/futurescape-25-trends-transforming-the-next-quarter-century ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog & Gareth Entwistle, Editorial Manager, frog Audio Production: Steven Strange ( https://www.stevenstrange.com )…

Design Mind frogcast

1
Expanding the C-Suite 25:57

28 gün önce25:57

25:57

Today on our show, we’re sitting down with Kara Pecknold, Vice President of Regenerative Design at frog to talk about the world-changing potential that can take place when we come together and share space—whether it’s around the boardroom table the dinner table, or even nature’s table. For starters, we explore the need for new business strategies in the face of disruption, followed by a main course of the evolving role of leaders and we finish off by asking if the solution to the climate crisis could be found by looking at nature's cycles. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Find episode transcripts and relevant info ( https://www.frog.co/designmind/design-mind-frogcast-ep-52-expanding-the-c-suite ) Download the frog report 'Futurescape' ( https://www.frog.co/designmind/futurescape-25-trends-transforming-the-next-quarter-century ) Find out more about frog's Cards for Sustainability game ( https://cardsforsustainability.frog.co ) Learn more about Kara’s personal project focused on leading with nature, The Field Trip Co ( https://www.thefieldtrip.co/ ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Steven Strange ( https://www.stevenstrange.com )…

Design Mind frogcast

1
The CX Auto Race is On 22:23

7 weeks önce22:23

22:23

Today on our show, we’re pulling up at the junction of customer experience and automotive. To drive this conversation forward, we’re joined by Christina Schehl, an Executive Vice President and Head of Germany at frog, part of Capgemini Invent. Christina brings her experience leading global CX transformation programs with top automotive brands as well as insights from her recently published thought leadership in the space. Join us as we explore innovative strategies to revolutionize customer journeys across the automotive industry. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Find episode transcripts and relevant info ( https://www.frog.co/designmind/design-mind-frogcast-ep-51-the-cx-auto-race-is-on ) Read the Capgemini Research Institute report ‘Joining the race: Automotive’s drive to catch up with customer experience,’ co-authored by Christina Schehl. ( https://www.capgemini.com/insights/research-library/customer-experience-in-automotive-2024/) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' ( https://fro.gd/3JSdvOK )…

Design Mind frogcast

1
Welcome to the Simulation Mindset World 29:12

24 weeks önce29:12

29:12

Today on our show, we’re talking about the creative process at a time of synthetic data and AI-powered simulations. To do this, we’re joined by Jason Severs, Head of Design for frog on the East Coast in North America. Jason is a self-identified ‘skeptical optimist’ when it comes to engaging with new tech, which is an approach he brings into all aspects of his life, from his work with teams at frog, to his own art practice, as well as to the many IoT devices in his home currently in various states of connectivity. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Read Jason's article 'Convergent Design in the Age of AI' ( https://www.frog.co/designmind/convergent-design-in-the-age-of-ai ) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' ( https://fro.gd/3JSdvOK ) Download the frog report 'Convergent Transformation' ( https://go.frog.co/en/en/convergent-business-transformation ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
Building the Future of Loyalty 40:45

30 weeks önce40:45

40:45

Today on our show, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the two talk about the intersection of play, people and purpose, and what that means for long-term business strategies that simultaneously create a new level of customer value. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' ( https://fro.gd/3JSdvOK ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
Live from London: Cannes Unwrapped 54:23

40 weeks önce54:23

54:23

What does it take to make your mark at the Cannes Lions festival? We asked our experts who attended the 2024 Cannes Lions to share trends and observations from their experience on the ground along the famed croisette. Live from an event in frog's London studio, we get a glimpse at the brands, campaigns and activations that made the biggest splash at 2024's premier global festival for creativity. Our guests: Kate Dale, Director of Marketing, Sport England; Bhavesh Unadkat, VP of Brand, Content and Marketing at frog UK; Sharon Jiggins, Managing Director, 23red; Tristan Cavanagh, Creative Director, 23red Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' ( https://fro.gd/3JSdvOK ) Visit the episode page for links to videos featured in this episode. ( https://www.frog.co/designmind/design-mind-frogcast-ep-48-live-from-london-cannes-unwrapped ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
Studio Sessions: Your Consumer Responsibility 56:17

45 weeks önce56:17

56:17

Today on our show, we’re diving deeper into last episode’s conversation on consumer responsibility. You’ll soon be listening in on a chat recorded live in London between Bhavesh Unadkat, Vice President of Brand and Marketing UK, frog; Sharon Jiggins, Managing Director, 23red, also part of Capgemini Invent; and Matt Gratze, Former Director of Digital at Signet Jewelers. Our experts share their perspectives on some of the key ways that brands can show up and take a renewed ownership of their impact. Learn how leading with responsibility can lead to fresh forms of creativity and open up new avenues of business. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' ( https://fro.gd/3JSdvOK ) Watch the full video of the conversation ( https://www.frog.co/designmind/design-mind-frogcast-ep47-studio-sessions-your-consumer-responsibility ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
Serving the Consumer Unconditionally 36:47

48 weeks önce36:47

36:47

Most brands will tell you they put the customer first. But how far are they really willing to go? For instance, how many companies make consumer needs priority over the fiscal bottom line? How many brands would be willing to recommend a competitor's product if it served their customer's needs better? Probably not a lot. In our newest frog report, 'The New Terms of Engagement' we explore these tensions with our guests and report authors Bhavesh Unadkat, Vice President of Brand, Marketing and Content Services UK, frog, Kerry Lee, Director of Commerce and Customer Transformation UK, frog and Christopher Baird, Global Head of Loyalty. At a time of unconditional responsibility, where consumers care more than ever about their purchasing decisions and customer experiences, with an eye toward sustainability, inclusivity and purpose, companies may need to change the way they act and communicate to meet a consumer base looking for more meaning in their marketing and commerce interactions. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-46-serving-the-consumer-unconditionally) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)…

Design Mind frogcast

1
Futurescape: Trajectories for Tomorrow 28:36

52 weeks önce28:36

28:36

The Futurescape: a place where reality is challenged everyday by the evolution of AI, where the devices we use to measure our sense of wellness might negatively affect our health if we don't unplug every once in a while, and where our relationship with the very notion of change is constantly changing. Of course, it’s also the subject of frog’s latest report 'Futurescape: Trajectories for Tomorrow.' To dive in deeper to the report, we're joined by Gagandeep Gadri, Managing Director, frog, Part of Capgemini Invent. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Download the new frog report 'Futurescape: Trajectories for Tomorrow' ( http://bit.ly/49JRYSB ) Find episode transcripts and more from our conversation ( https://www.frog.co/designmind/design-mind-frogcast-ep-45-futurescape-trajectories-for-tomorrow ) Learn more about the 'Eco-Digital Era (TM)' from Capgemini ( https://www.capgemini.com/insights/research-library/the-new-digital-economy-research/ ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
Powering Beauty Tech: L'Oréal's Transformation 48:35

1 year önce48:35

48:35

How has world-class beauty brand L'Oréal, with 115 years of experience selling products on a global scale, transformed itself into a tech powerhouse standing beside tech giants like LG and Samsung? By ushering in the future of Beauty Tech. On this episode, we're joined by leaders from L'Oréal Groupe to talk orienting around customer needs, as well as using emerging technology like GenAI and augmented reality to power new services—all while pioneering at the crossroads of innovation and sustainability. Our Guests: Béatrice Dautzenberg, Global Director of Beauty Tech Services, L'Oréal; Stéphane Lannuzel, Beauty Tech Program Director, L'Oréal; Charlotte Pierron-Perles, Executive Vice President and Managing Director of Intelligent Industry, Capgemini Invent Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Download the new frog report Chief Challenges 6: Making Connectivity Matter ( https://www.linkedin.com/posts/frogdesign_powering-beauty-tech-lor%C3%A9als-transform[…]671624130560-wZJV?utm_source=share&utm_medium=member_desktop ) Find episode transcripts and more from our conversation ( https://www.frog.co/designmind/design-mind-frogcast-ep-44-powering-beauty-tech-loreals-transformation ) Learn more about the 'Connected World' at frog ( https://www.frog.co/services/connected-world ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
When Creativity Becomes Method Acting 28:02

1 year önce28:02

28:02

Today on our show, we’re talking about the creative process as a fusion of art, logic and performance. To do this, we’re joined by François Nguyen, Executive Design Director in frog New York. François is a long-time frog and a very accomplished industrial designer with an extensive history in his field, working on everything from medical products to next-generation hardware across industries and even designing the iconic Beats by Dre headphones. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Download the new frog report Chief Challenges 6: Making Connectivity Matter ( https://go.frog.co/beyond-the-vehicle-report ) Find episode transcripts and more from our conversation ( https://www.frog.co/designmind/design-mind-frogcast-ep-43-when-creativity-becomes-method-acting ) Find François Nguyen on Spotify. ( https://open.spotify.com/album/3YMHFmIESOodoqS2h3lFCR?si=Av07Qr76RiiDGdpqwRYisA ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
Shifting from Performance to Outcomes 45:00

1 year önce45:00

45:00

Today on our show, we’re talking about future-proofing products and services to connect the dots between creating experiences people love and contributing toward a more regenerative future for people and planet. Today’s guests, Chiara Diana, Chief Design Officer at frog and Ruth Thomson, Senior Vice President at Cambridge Consultants, will be taking us through five key challenges they’ve identified businesses face when creating transformation in a more Connected World. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Download the new frog report Chief Challenges 6: Making Connectivity Matter ( https://go.frog.co/making-connectivity-matter ) Find episode transcripts and more from our conversation ( https: / /www.frog.co/designmind/design-mind-frogcast-ep-42-shifting-from-performance-to-outcomes ) Learn more about the 'Connected World' at frog ( https://www.frog.co/services/connected-world ) Read 'Customer-Centricity in the Connected Era: Overcoming Five Common Challenges' in Business Leader ( https://www.businessleader.co.uk/customer-centricity-connected-era-overcoming-five-common-challenges/ ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
5 Foundations of Planet-Centric Innovation 32:51

1 year önce32:51

32:51

What if 'future' was a verb? Could that inform our approach to building a society with lasting value for people and planet? Historically, the world of innovation has emphasized the human experience, which, in most contexts, translates into being zeroed in on the needs of the end user of a product or the customer of an organization. Of course, this remains mission-critical to making things people love. But today, creating with intention requires a much broader remit. It requires expanding to include decision-making that considers societal and environmental factors. To discuss how to shift toward a more “planet-centric mindset,” we’re joined by Idun Aune, designer and Head of Sustainability in frog Norway. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Find episode transcripts and relevant info ( https://www.frog.co/designmind/design-mind-frogcast-ep-41-5-foundations-of-planet-centric-innovation ) Download the frog guide 'The Regenerative Compass' ( https://go.frog.co/the-regenerative-compass ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

Design Mind frogcast

1
Making Connectivity Matter 51:41

1 year önce51:41

51:41

Today on our show, we’re talking about what we here at frog call the ‘Connected World.’ Connecting hardware to the internet is not exactly new at this point. But what is new is the reach our connected devices can have, the services and applications they enable, the technology behind them and the positive outcomes they can have on people and planet. To talk about the potential applications of connectivity, four strategies for success and the pitfalls to avoid, we're joined by five experts from across frog and Capgemini Invent. Our Guests: Jeff Hebert, Global Head of Intelligent Products and Services in Intelligent Industry, Capgemini Invent Richard Traherne, Global Head of Next Frontiers, Capgemini Invent Chiara Diana, Vice President, Chief Design Officer and Head of the Global Innovation Team, frog Heather Brundage, Senior Director, Strategy and Innovation, Synapse Product Development Phil Vann, Vice President, Intelligent Products and Services, Capgemini Invent Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Download the new frog Chief Challenges 6: Making Connectivity Matter ( https://go.frog.co/making-connectivity-matter ) Find episode transcripts and more from our conversation ( https://www.frog.co/designmind/design-mind-frogcast-ep-40-making-connectivity-matter ) Learn more about the 'Connected World' at frog ( https://www.frog.co/services/connected-world )…

Design Mind frogcast

1
Forget the Social Algorithm 40:33

2 years önce40:33

40:33

Today on our show, we’re jumping into the constantly shifting, sometimes chaotic world of social media. For those developing social media strategy for brands, these are places to tell stories, curate content, sell products and measure engagement. To talk about how to capture attention amidst all the noise while also managing to somehow be authentic on these platforms, we’re joined by two voices deeply enmeshed in this space: Laura Davies, a Senior Performance Marketing Manager at Deliveroo and Isabelle Cavanagh, Marketing Consultant here at frog. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. ( https://www.frog.co ) Find episode transcripts and relevant info ( https://www.frog.co/designmind/design-mind-frogcast-ep-39-forget-the-social-algorithm/ ) Download the frog report 'Hacking Innovation' ( https://go.frog.co/en/en/hacking-innovation-disruptive-ideas ) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media ( https://www.lizardmedia.co.uk )…

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