Angela Higgins live from the Cover Genius booth at INTIX 2023

Dave Wakeman's The Business of Fun Podcast

I did some quick podcast conversations at INTIX that I loosely called, "8 minutes at INTIX" from the Cover Genius booth.

This first one is with Angela Higgins. Along with Jo Michel, Angela does the Ticketing Professionals Conference of Australia.

The conference is in October this year.

Check out my friends at Cover Genius: www.CoverGenius.com

We did a really interesting panel at INTIX with Jo-Ann from AudienceView, Kelley from Playhouse Theatre, and Joe from Cover Genius that focused on how much embedded protection helps accelerate the customer journey.

Along the way, we uncovered that 48% of people are buying refund protection in at Playhouse right now. That's a number that points out that people want peace of mind and they are willing to pay for it.

We also found out that 61% of people are buying strictly for the content and that pricing is a secondary or non-factor in the buying journey.

And, we uncovered that people feel better about the entire process when they are offered refund protection and this shows up with big jumps in NPS score.

Find out more at www.CoverGenius.com

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I'll be traveling this year with upcoming dates for workshops in DC, NYC, London, and Sydney. Find out more in this week's Talking Tickets newsletter.