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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group
Manage episode 389416270 series 3497847
İçerik Sima Vasa tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Sima Vasa veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.
Key Takeaways:
(02:25) The shift from consulting to data-driven retail strategies.
(06:32) The importance of tactical decision-making in marketing and sales.
(06:59) Budget redirection towards e-commerce in leading companies.
(11:15) Retail media’s influence on consumer behavior.
(13:48) Utilizing retail media and basket information for customer targeting.
(14:14) The critical role of sales decomposition in retail.
(16:56) The future of retail with AI chatbot technology.
(17:19) Launching user-friendly text advice platforms for retail decisions.
Resources Mentioned:
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