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İçerik Data Guru by Acxiom tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Data Guru by Acxiom veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
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Player FM uygulamasıyla çevrimdışı Player FM !
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The Data Guru Podcast: Jumpstart your Cookie-Less Strategy with Contextual targeting
Manage episode 324568961 series 3335229
İçerik Data Guru by Acxiom tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Data Guru by Acxiom veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 bölüm
Paylaş
Manage episode 324568961 series 3335229
İçerik Data Guru by Acxiom tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Data Guru by Acxiom veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 bölüm
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Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.
Data Guru by Acxiom benzeri
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
We help founders make something people want.
…
continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
…
continue reading
Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
Daily update on current cyber security threats
…
continue reading
Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !
Player FM uygulamasıyla çevrimdışı Player FM !
