Episode 23 - Why hasn't Personality Marketing Taken Off?

Customer Secrets

What are the reasons that personality marketing tactics have not been successful in the past? What is different about what we're doing here? Does it really work?

These are the questions we're going to tackle in this episode.

Michael starts off this episode with his journey in his search for the tool that would help him get to know his customers. It is pretty impassioned, and will have you feeling that you are probably going through the same situation. The truth is that we all have had the same experience. We've all researched personality in the past. and we found it -- to use the words that Michael used -- to be "fluff."

So we'll look at why they are fluff. We'll ask the tough question: "what did they miss that we found?" It isn't a pretty episode. We're going to call out the other guys for feeding us half-truths. A half-truth is far worse than a lie, because it is so easy to be taken in. We'll tell you the assumption that they've used, and how that assumption has killed your chances of succeeding.