Digital Customer Success as a Revenue Driver
Manage episode 450771291 series 3598254
Angeline Gavino sits down with Dan Ennis to explore how Digital Customer Success can be a powerful revenue driver. Dan shares his expertise on building a scalable Digital CS strategy, emphasizing the importance of aligning customer success efforts with business objectives. They discuss the foundational pillars of digital CS—data, customer journey mapping, automation, and content—and how these elements work together to create proactive engagement and identify revenue opportunities.
From cross-functional alignment to leveraging data and automation, Dan explains how to set up Digital CS models that support growth while delivering value to customers. Tune in for actionable insights on transforming Digital CS from a support function into a strategic revenue generator.
Key Topics:
- The foundational elements of a revenue-driven Digital CS strategy
- Leveraging data and automation for proactive customer engagement
- Cross-functional alignment between CS, marketing, and product for impactful results
- Building scalable CS models for consistent revenue growth
- Using customer journey mapping to identify upsell and expansion opportunities
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Until next time, keep driving success and speaking the language of revenue!
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