Episode 121 - IMPT - Building “The Planet’s Loyalty Programme” with blockchain-powered carbon credits

Crypto Altruism Podcast

In episode 121, we’re excited to welcome Denis Creighton, CEO of IMPT, a platform that allows individuals to earn carbon credits, and offset their carbon footprint while shopping for the things they love. We discuss some of the challenges with carbon offsets, and how blockchain can address them, how their innovative ERC-20 token helps individuals verifiably offset their carbon footprint, building partnerships in Web3 for climate action, and much more.6

--Three Key Takeaways--

• Carbon offsets have unfortunately gotten a bad rap lately due to concerns around the quality and verifiability of some of key carbon credit issuers. Blockchain and NFTs can help ensure the impact of each credit can be verified, and that there is no duplication in credits beings issued.
• When it comes to climate action, it’s important to make it simple and easy for the average individual to participate. IMPT reduces barriers to participating in carbon markets by directly linking carbon offsets to an activity that most individuals do daily or weekly.
• All climate action must start somewhere – and by directly tying carbon offsets to consumer retail, it can help create a peer-pressure-driven network effect that encourages companies to get involved and compete to offer the most IMPT tokens to consumers.

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