Creating Customer-driven Brands and Challenging Marketing Assumptions with John Huntinghouse [Ep. 25]

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2y ago

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In this episode of Coworking Out Loud, I chat with John Huntinghouse, the VP of Marketing at TAB Bank about challenging your marketing assumptions, creating truly customer-driven brands and his unusual path from pre-med to marketing.

John is a wealth of knowledge about marketing, leadership and metrics. His background as a researcher gives a unique angle to his marketing: he is all about experimenting, creating hypotheses, testing those hypotheses and moving forward from the insights gleaned.

Check the episode out and let me know what you think.

Follow John on LinkedIn for a steady stream of insights and inspiration.

Links + Props

catjohnson.co | Coworking Convos | The Lab
Music by Grip Grand

Watch full episode on YouTube

Recorded with Riverside.fm

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