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Courtney Stephen presents The Come Up Podcast - Personal Development for Leaders in Sports, Education, Careers, and Entrepreneurship.
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S2E21 - Fortune Over Fame with PR Publicist and Digital Marketer Lyda Mclallen
Manage episode 309775720 series 3039863
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If you have ever published any content, you know how challenging it can be to get it in front of the right people. That's where Lyda comes in.
Lyda Mclallen is a full-stack marketer from TalkPlusTell PR and Marketing Services.
She has made a career out of helping authors, CEOs, and thought leaders build massive authority and gain the traction necessary to have a successful book launch.
Her clients have been featured in high profile publications on tv and online. From weekly contributions on Huffington Post, to articles in Forbes - she can make it happen!
If your brand needs a boost, this is the episode you want to listen to.
Here's what you will learn:
- The reason you can't write a book until you fail
- How to become a guest writer in Huffington Post, Forbes, or Business Insider
- People don't buy books, they "buy time"
- How to pitch smaller media outlets before national media
- Why writing a book is actually a habit
- How to treat your content like a product
- The value of knowing your audience
- Why you need to put profit over popularity
- How a therapist leveraged writing to grow her practise
- Authority by association
...
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