Player FM uygulamasıyla çevrimdışı Player FM !
EP 72 | Using Vulnerability Stories as a Superpower in Marketing
Manage episode 446298538 series 3495290
Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!
Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.
Listen in to hear:
- My cringe-worthy childhood nickname
- The difference between a founder story and a purpose story
- How authenticity builds trust
- What Brene Brown’s research discovered about vulnerability
- The difference between retelling an event vs. storytelling with purpose
- Why clarity matters more in a purpose story than any other
- Questions to help you create a value story
Purpose-driven products mentioned in this episode:
📧 Click Here to Join the FREE Email Storytelling Challenge! 📧
Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
73 bölüm
EP 72 | Using Vulnerability Stories as a Superpower in Marketing
Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Manage episode 446298538 series 3495290
Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!
Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.
Listen in to hear:
- My cringe-worthy childhood nickname
- The difference between a founder story and a purpose story
- How authenticity builds trust
- What Brene Brown’s research discovered about vulnerability
- The difference between retelling an event vs. storytelling with purpose
- Why clarity matters more in a purpose story than any other
- Questions to help you create a value story
Purpose-driven products mentioned in this episode:
📧 Click Here to Join the FREE Email Storytelling Challenge! 📧
Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
73 bölüm
Tüm bölümler
×Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.