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İçerik Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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EP 72 | Using Vulnerability Stories as a Superpower in Marketing

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Manage episode 446298538 series 3495290
İçerik Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.

Listen in to hear:

  • My cringe-worthy childhood nickname
  • The difference between a founder story and a purpose story
  • How authenticity builds trust
  • What Brene Brown’s research discovered about vulnerability
  • The difference between retelling an event vs. storytelling with purpose
  • Why clarity matters more in a purpose story than any other
  • Questions to help you create a value story

Purpose-driven products mentioned in this episode:

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

  continue reading

73 bölüm

Artwork
iconPaylaş
 
Manage episode 446298538 series 3495290
İçerik Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.

Listen in to hear:

  • My cringe-worthy childhood nickname
  • The difference between a founder story and a purpose story
  • How authenticity builds trust
  • What Brene Brown’s research discovered about vulnerability
  • The difference between retelling an event vs. storytelling with purpose
  • Why clarity matters more in a purpose story than any other
  • Questions to help you create a value story

Purpose-driven products mentioned in this episode:

📧 Click Here to Join the FREE Email Storytelling Challenge! 📧

Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

  continue reading

73 bölüm

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