Decoding Analytics: Understanding Podcast Performance Numbers

Continuing Studies: for Higher Ed Podcasters

Step into the world of podcast analytics and discover tools from Apple Podcasts, Spotify, and YouTube. If you're a podcaster, understanding the differences between downloads, listens, and views is crucial. Focus on metrics like average consumption percentage and total listen time to get a clearer picture of your podcast's success.
Find out how analytics can help you compare episode performance, revealing which topics and formats resonate most with your audience. Dive into insights about your listener base by examining demographics such as location, age, and gender. Plus, explore the latest engagement features, like comments and reactions on Spotify, to enhance your connection with listeners.

Episode Links:

• Apple Podcasts
• Spotify for Podcasters
• YouTube
• Neil’s Email: [e-mail]

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Chapters:

• (00:00) - Introduction
• (01:38) - Analytics Overview
• (03:06) - Understanding Downloads
• (06:51) - Importance of Consumption Metrics
• (09:33) - Comparing Episode Performance
• (13:21) - Listener Engagement
• (17:27) - Audience Demographics Insights
• (20:04) - Where to Start in Analytics
• (22:30) - Spotify Comments
• (24:34) - Leveraging Engagement Feature
• (26:37) - Conclusion