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Influencer Marketing & Customer Acquisition w/ Michael Pomposello of Blue Polo Interactive
Manage episode 312531801 series 3237474
İçerik Blake Puryear and Engine Ecommerce tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Blake Puryear and Engine Ecommerce veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Content Plus Commerce
Host: Blake Puryear
Guest: Michael Pomposello
On this episode Blake is joined by Michael Pomposello of the Blue Polo Interactive and
they talk about customer acquisition.
[00:01:37] - Background of Blue Polo Interactive
[00:05:28] - Small pond influencers vs big pond influencers
[00:12:20] - What is your Hero story
[00:15:02] - Diversifying acquisition tools, analytics on influencer reach/interaction
[00:18:12] - Customer Acquisition in the eComm space
[00:27:43] - Predictions for 2020, changes coming in the paid media/influencer space
Quotes from the Episode:
“We should all be putting our thoughts out there, taking different approaches, testing
and figuring out what works for the industry as a whole to give the industry
longevity.” [00:05:45]
“Starting to babysit Adwords and Facebook a little more than ever before is really
crucial to driving acquisition.” [00:21:38]
“Go diversify, find ways to do acquisitions in a way that is more cost effective than just
working with Facebook and Google.” [00:28:35]
Links:
Blue Polo Interactive - https://bluepolointeractive.com
Shopify - https://www.shopify.com
16 bölüm
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