The Power of Customer Feedback: Transforming Businesses with Customer Insights

Connected Knowledge from Upland Software

Where is your competitive edge?

Are you looking for it behind a conference room door? Worse yet, a boardroom door? What if we found ourselves in a position to look for our edge not internally but scattered among the very people businesses strive to reach—our customers?

Our guest today is going to help us dive into the often-overlooked well of customer feedback, exploring why listening to our customers is not just good practice, but essential skill for growth. Andy Scott is a seasoned expert in harnessing the voice of the customer and he’s here to break down how businesses can transform feedback from a conference room musing into a roadmap for success.

Links & Notes

• Customer Engagement & Experience Software | Rant & Rave | Upland
• How Listening Can Make or Break Your Experience | Upland
• Tai Calon’s Strategy to Boost Customer Satisfaction Amid Challenges | Upland
• Connect with Andy on LinkedIn

• (00:00) - Welcome to Connected Knowledge
• (01:00) - A primer on the Voice of the Customer
• (03:14) - The Genius Response
• (05:50) - Collecting Actionable Data
• (10:16) - The Feedback Lifecycle
• (16:12) - Rant and Rave