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Making Joy Easy During the COVID-19 Pandemic with Julie Roehm, Chief Marketing & Experience Officer at Party City
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"Party and Pandemic are NOT Synonymous - but we're celebration experts, and we had to find ways to rise to the occasion and to bring people "together" - virtually, or in other socially distant ways, and to help people cope through difficult times"
In this episode of Shareablee's CMO Pulse, Julie Roehm shares her experiences and strategies navigating Party City through massive change as the world went on lockdown in 2020. By combining new thinking, social media, and an overall "lean in" approach to a crisis, the team made some smart pivots and found opportunities to support their communities in order to create joy at a time when there were no celebrations, and we couldn't be together.
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