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Leading the Marketing Efforts at Harvard Business School, with Brian Kenny, Chief Marketing and Communications Officer
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İçerik Tania Yuki tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Tania Yuki veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing.
In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Brian shares how he established marketing strategy - from scratch - at HBS, and how that was shaped by the pandemic.
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