Player FM uygulamasıyla çevrimdışı Player FM !
Climate marketing professor: love is the most effective message
Manage episode 384078712 series 2942915
“No-one wakes up in the morning and says it's a great day for decarbonization,” says climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall. Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics. Recorded live at Climate Week NYC at TED.
Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.
Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook
Suggest a topic you’d like Climate Curious to cover
Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook
Suggest a topic you’d like Climate Curious to cover
Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
189 bölüm
Manage episode 384078712 series 2942915
“No-one wakes up in the morning and says it's a great day for decarbonization,” says climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall. Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics. Recorded live at Climate Week NYC at TED.
Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.
Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook
Suggest a topic you’d like Climate Curious to cover
Follow Climate Curious:
Newsletter
Instagram
Twitter
LinkedIn
Facebook
Suggest a topic you’d like Climate Curious to cover
Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
189 bölüm
모든 에피소드
×Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.