Ep 92: Bruce Skala is the Chief Marketing Officer for Hooters

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A well-loved National brand was recently mentioned by one of the most famous Hollywood actresses on Saturday Night Live. How does this kind of brand placement happen? Did Hooters know about the feature before it went live? Bruce Skala is the Chief Marketing Officer for Hooters, and he joins us today to tell the story behind the skit. Tune in to hear about the brand’s position in a changing cultural landscape, their contributions to Breast Cancer awareness, and the socially-driven marketing campaigns that keep local audiences engaged. We touch on trackability and influencer marketing, working with the SOCi platform, and the brand’s approach to customer loyalty and rewards. Join us as we discuss the ins and outs of the highly-coveted role of Chief Marketing Officer at Hooters, and much more today.

Key Points From This Episode:

• Introducing Bruce Skala, Chief Marketing Officer at Hooters.
• Where this episode is being recorded at Hooters HQ.
• The international footprint that Hooters has created and a new product called Hoots.
• A recent sketch on Saturday Night Live which was a parody of Hooters.
• The cultural relevance of Sydney Sweeney’s skit.
• Breast Cancer awareness contributions by Hooters.
• Hooters’ relationship with social content on a National and in-store level.
• How the trackability of social media is changing the world of influencer marketing.
• Working with the SOCi platform on review management and analytics.
• Headcount and loyalty efforts.
• How Hooters ensures that each store engages in local marketing.
• Bruce’s career journey leading up to this point.
• Why everyone wants to be a part of Hooters marketing.
• Quickfire one-word answers, including suggested guests.

Links Mentioned in Today’s Episode:

Bruce Skala on LinkedIn

Hooters

Hooters Waitress - SNL

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