Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

İçerik Gen Furukawa and Jeremy Biron tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Gen Furukawa and Jeremy Biron veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

3y ago 42:29

MP3•Bölüm sayfası

SHOW HIGHLIGHTS:

04:52: Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

LINKS:

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter: https://twitter.com/jonmacdonald

95 bölüm

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce