How Can You Stage Your Home to Sell for More Money?

California Real Estate Podcast with Karla Ferrando

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I’m sure most of you have heard of the term “home staging.” If you’re looking for top dollar, it’s important to understand that the way we live in our home and the way we should sell our home are two different things.
Think of it like speed dating - buyers look at several homes before they make a decision. Statistics show that it takes the average buyer six seconds to determine whether they’ll stay and look around or leave when viewing a home. Just six seconds! Wouldn’t you want a buyer to “date” your home? If so, I want to share some basic staging tips.

• All rooms should be clean and organized. Make sure to put things away in an organized manner, as many buyers will check out closets and cupboards. A good trick is to keep an empty bin close by as a last-minute catch-all for a laundry pile or the kids’ toys.
• Open your blinds. The home shows better with natural light. Make sure your windows are clean, though.
• Remove any personal photos. Buyers want to visualize themselves in the home, not you.
• Clear off your countertops. Leave only the necessary items like the coffee maker and the paper towel holder and add a colorful bowl of fruit or a vase of flowers to brighten the area.
• Placement of furniture is critical. Buyers must see the space of the home. Create a spacious traffic flow throughout each room and make sure the hallway is clear.
• Place artwork at or below eye-level.
• Paint should be neutral color, or pleasing to the eye.
• Bedrooms should be inviting. Making the beds with strategically-placed accent pillows and colorful throws, and setting out a tray with coffee cups and a bread rolls are great ways to show off a bedroom.
• Laundry rooms should be clean. All cleaners should be put away in the cabinets or neatly placed on shelves. Don’t leave wet clothes in the washer, as this can give the room a musty odor.
• The landscape should be manicured. Put some color spots on your front porch to greet your guests. Make sure the welcome mat is clean of debris. Clean off all backyard patio furniture and stage your table with some colorful placemats, napkins, and tables.
• Make sure the interior temperature is comfortable.
• Put on some soft, low-volume music.

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It takes the average buyer six seconds to decide if they’ll stay or go during a viewing.

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These are just a few of the many things that can enhance a home’s presentation and bring a seller top dollar. I have a team of stagers that do amazing things by adding the perfect blend of color and texture to captivate the attention of buyers. I offer this service to my clients. I hope this information has been helpful. If you have any questions, please call or send me an email. Go out there and make it a great day!