The Truth About Selling Your Brand To Compass | Lacey Conway

Byron Lazine Audio Experience

Lacey Conway, CEO of Latter & Blum, joins Byron Lazine to discuss the Compass sale, CEO Robert Reffkin's leadership style, what the CEO club in real estate needs more of, widespread disappointment with the NAR settlement, and what the best agents and leaders are doing. Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code BYRON for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/ Connect with Lacey Conway: Timestamps: 00:00–02:15 Intro 02:15 The history of Latter & Blum and Lacey’s developing role in the company 06:22 Connections with family-owned real estate companies 08:00 Reactions to the Compass sale 09:54 “This could be the most significant acquisition for Compass…” (agent count-wise) 14:04 What type of leader is Robert Reffkin? 16:53 “They take agent-centric to a new level.” (Compass) 18:19 Could you see yourself as CEO of Compass one day? / “I think Robert is the right guy…” 19:46 What does the CEO club in real estate need more of? 21:51 The unintended consequences of tight-lipped leadership 23:02 Reffkin’s hands-on approach with struggling agents 24:40 Do you see other big independent real estate companies making the same move 25:20 “...I’m irritated now with the NAR settlement.” 27:44 “Why are we still hostage to NAR to access the MLS?” 31:05 There’s a lot of teleprompter reading—not much open discussion 33:25 “It just feels like a colossal disappointment from every broker… ” (NAR settlement) 34:57 The future of NAR: Until the tie-in agreement ends… 35:35 Realty Associates and the stigma attached to 100% transaction fee agents 40:52 “The best agents are the ones that are always learning.” ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners 𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam ——— #Compasss #nationalassociationofrealtors #narsettlement