206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

Today I will be speaking with Nikita Morell, an architect-only copywriter and the founder of Architects Wordshop.

Nikita helps architects communicate their value, so they can get a steady stream of ridiculously good projects. Her mission is to make architecture websites sound less robot, and more human.

She has studied 663 architecture websites (you can see the results on her website) and sends emails packed with free copywriting tips, templates, and slightly amusing stories.

In today’s episode, we will be discussing:

• Clarity trumps creativity
• Why copywriting makes the difference
• Increasing your credibility with target clients

To learn more about Nikita visit her:

LinkedIn: https://www.linkedin.com/in/nikita-morell-21a72221/

Website: https://nikitamorell.com/

Email List: nikitamorell.com/email-list

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