572 subscribers
Player FM uygulamasıyla çevrimdışı Player FM !
606: The Future of Architecture Part 2: Emotional Appeal and Sustainability with Paul Iddon of Agency PSI
Manage episode 460895420 series 28363
Welcome to Part 2 of Rion Willard’s conversation with Paul Iddon, founder of Agency PSI, on the Business of Architecture podcast. In this episode, they delve deeper into the unexpected power of emotion in sustainability and how it influences the architecture profession. Discover why beauty, storytelling, and emotional connections may hold the key to raising fees and creating lasting client relationships.
Paul uncovers surprising parallels between architecture and consumer goods, offering fresh perspectives on marketing and client engagement. He challenges conventional thinking, revealing ways architects can position their services to inspire passion and build trust.
This conversation will leave you rethinking how emotion drives architectural success and inspire you to see your practice—and your clients—in a new way.
- Why your favorite ready meal has everything to do with architecture
- The secret emotional driver behind sustainability that no one talks about
- What modernist buildings lack—and how to bring it back
- A surprising lesson from high-end chocolate brands
To learn more about Paul, visit his:
Website: https://agencypsi.com/
LinkedIn: https://www.linkedin.com/in/pauliddon/
Book:
https://www.ribabooks.com/blueprints-for-the-soul-why-we-need-emotion-in-architecture_9781915722386
https://www.amazon.co.uk/Blueprints-Soul-need-emotion-architecture/dp/1915722381
► Transcription: https://otter.ai/u/9WVNO8qdLQ3eU3HAm4HFjwle66c?utm_source=copy_url
► Feedback? Email us at podcast@businessofarchitecture.com
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to our YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/businessofarch/
Website: https://www.businessofarchitecture.com/yt
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/show
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Carpe Diem!
668 bölüm
Manage episode 460895420 series 28363
Welcome to Part 2 of Rion Willard’s conversation with Paul Iddon, founder of Agency PSI, on the Business of Architecture podcast. In this episode, they delve deeper into the unexpected power of emotion in sustainability and how it influences the architecture profession. Discover why beauty, storytelling, and emotional connections may hold the key to raising fees and creating lasting client relationships.
Paul uncovers surprising parallels between architecture and consumer goods, offering fresh perspectives on marketing and client engagement. He challenges conventional thinking, revealing ways architects can position their services to inspire passion and build trust.
This conversation will leave you rethinking how emotion drives architectural success and inspire you to see your practice—and your clients—in a new way.
- Why your favorite ready meal has everything to do with architecture
- The secret emotional driver behind sustainability that no one talks about
- What modernist buildings lack—and how to bring it back
- A surprising lesson from high-end chocolate brands
To learn more about Paul, visit his:
Website: https://agencypsi.com/
LinkedIn: https://www.linkedin.com/in/pauliddon/
Book:
https://www.ribabooks.com/blueprints-for-the-soul-why-we-need-emotion-in-architecture_9781915722386
https://www.amazon.co.uk/Blueprints-Soul-need-emotion-architecture/dp/1915722381
► Transcription: https://otter.ai/u/9WVNO8qdLQ3eU3HAm4HFjwle66c?utm_source=copy_url
► Feedback? Email us at podcast@businessofarchitecture.com
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to our YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/businessofarch/
Website: https://www.businessofarchitecture.com/yt
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/show
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Carpe Diem!
668 bölüm
Tüm bölümler
×
1 620: Why Clients Delay Payments (& How Architects Can Stop Being Manipulated) with Haritos Sofios of bugleLabs 50:47

1 619: The Ugly Truth About Succession Planning: What No One Tells Firm Owners with Phillip Ross of Anchin 54:50

1 618: Why Architects Are the Perfect Developers with Charlie Kaplan of Gluck+ 1:06:49

1 617: Winning Clients Without Lowering Your Fees: How to Make Your Firm Stand Out with Enoch Sears & Rion Willard 48:30

1 616: Winning Clients Without Lowering Your Fees: Positioning Yourself for Premium Clients with Enoch Sears & Rion Willard 39:13

1 615: How the Best Architects Land Clients Without Pitching, Sales, or Proposals with Ed Thompson of Brick & Wonder 49:44

1 614: Listener Questions, Honest Answers: Fixing the Biggest Challenges in Small Architecture Firms with Enoch Sears & Rion Willard 1:01:53

1 613: Why Architecture School Is Failing Its Students with Enoch Sears & Rion Willard 50:00

1 612: Why Architect-Developers Make 4X What Architects Do with Josiah Maddock of Josiah Maddock Architects 55:33

1 611: Why Chasing Big Projects Might Be the Biggest Mistake of Your Career with Marcus Gleysteen of MGA Architects 55:20

1 610: Why the Public Thinks Architects Are Optional with Enoch Sears & Rion Willard 1:09:34

1 609: What Architecture Schools Don’t Teach—And Why It Matters with Peter Barker of Ryder Architecture 56:00

1 608: Is Regulation Killing Innovation in Architecture? with Rion Willard 35:34

1 607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing 49:21
Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.