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İçerik Mark Hayward tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Mark Hayward veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Cracking the Code: Using Nonverbal Intelligence and AI in Market Research with David Schneer

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Manage episode 443846761 series 2152678
İçerik Mark Hayward tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Mark Hayward veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

In this compelling episode of Business Growth Talks, host Mark Hayward delves into the fascinating world of qualitative market research with guest David Schneer, CEO of Merrill Research. Schneer presents his innovative approach, leveraging nonverbal intelligence and AI to transform the way corporations launch products and orchestrate their strategic communications. His latest book, "Backbone," serves as both a guide to essential market research traits and a deeply personal narrative of overcoming adversity following a career-altering spinal injury.

The conversation intricately unpacks Schneer's unique perspective, advocating for a people-centered business mindset over a strict bottom-line focus. He emphasizes the crucial role of qualitative versus quantitative research, underscoring the importance of understanding consumer needs beyond cold statistics. Schneer also highlights the significance of emotional intelligence within leadership and details how nonverbal cues can offer profound insights into customer satisfaction and product potential. The episode serves as a rich resource for entrepreneurs looking to sharpen their leadership skills or refine their research methodologies.

Key Takeaways:

  • Empathy in Leadership: Understanding and responding to employee and customer emotions can significantly influence business success.
  • Nonverbal Intelligence: Recognizing and correctly interpreting nonverbal cues can enhance qualitative research insights and customer understanding.
  • Qualitative vs. Quantitative Research: Effective product development requires balancing qualitative depth with quantitative breadth in research practices.
  • Resilience and Grit: Personal resilience and professional perseverance are central themes in thriving both in life and business.
  • Importance of Market Feedback: Gathering and interpreting customer feedback can prevent costly missteps in product development.

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks
Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com
Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com
Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

  continue reading

517 bölüm

Artwork
iconPaylaş
 
Manage episode 443846761 series 2152678
İçerik Mark Hayward tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Mark Hayward veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

In this compelling episode of Business Growth Talks, host Mark Hayward delves into the fascinating world of qualitative market research with guest David Schneer, CEO of Merrill Research. Schneer presents his innovative approach, leveraging nonverbal intelligence and AI to transform the way corporations launch products and orchestrate their strategic communications. His latest book, "Backbone," serves as both a guide to essential market research traits and a deeply personal narrative of overcoming adversity following a career-altering spinal injury.

The conversation intricately unpacks Schneer's unique perspective, advocating for a people-centered business mindset over a strict bottom-line focus. He emphasizes the crucial role of qualitative versus quantitative research, underscoring the importance of understanding consumer needs beyond cold statistics. Schneer also highlights the significance of emotional intelligence within leadership and details how nonverbal cues can offer profound insights into customer satisfaction and product potential. The episode serves as a rich resource for entrepreneurs looking to sharpen their leadership skills or refine their research methodologies.

Key Takeaways:

  • Empathy in Leadership: Understanding and responding to employee and customer emotions can significantly influence business success.
  • Nonverbal Intelligence: Recognizing and correctly interpreting nonverbal cues can enhance qualitative research insights and customer understanding.
  • Qualitative vs. Quantitative Research: Effective product development requires balancing qualitative depth with quantitative breadth in research practices.
  • Resilience and Grit: Personal resilience and professional perseverance are central themes in thriving both in life and business.
  • Importance of Market Feedback: Gathering and interpreting customer feedback can prevent costly missteps in product development.

Support the show

If you want to watch the full video of this episode go to:
https://www.youtube.com/@markhayward-BizGrowthTalks
Do you want to be a guest on multiple podcasts as a service go to:
www.podcastintroduction.com
Find more details about the podcast and my coaching business on:
www.businessgrowthtalks.com
Find me on
LinkedIn - https://www.linkedin.com/in/mark-hayw...
Tik Tok - https://www.tiktok.com/@mjh169183
YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

  continue reading

517 bölüm

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