Aligning Sales and Marketing with Tarnia Conti

Business Builders Podcast

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Are your sales and marketing teams working together seamlessly, or are they struggling to find common ground? Join us for this eye-opening conversation with Tarnia Conti, a seasoned expert in aligning these critical departments. In this episode, we explore the challenges that can arise when sales and marketing aren't well-aligned and learn how these misalignments can negatively impact customer experiences.

Tarnia shares her wealth of knowledge from her extensive background in marketing, sales, and operations across various industries. Throughout our discussion, we emphasize the importance of empathy, effective use of CRM systems, and a strong focus on the customer journey in creating alignment across departments. We also discuss breaking down barriers between product, sales, marketing, and customer service teams to increase customer loyalty and satisfaction.
The topics we cover in this episode are:

• The Challenges in Aligning Sales and Marketing Teams
• Why Empathy is Important to Help Align Sales and Marketing
• Aligning Marketing and Sales With CRM
• Getting Your Teams to Walk a Mile in Each Other's Shoes
• What Management Can Do To Align Sales and Marketing Teams
• How AI Will Help Sales and Marketing Teams in the Future
• Tarnia's Top Three Tips to Better Align Your Sales and Marketing Team

In our next episode, we'll be joined by a world-leading futurist for an exciting discussion about what we can expect in our near future!

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Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Bölümler

1. Introduction (00:00:00)

2. About our guest, Tarnia Conti (00:05:12)

3. Challenges in Aligning Sales and Marketing Teams (00:06:23)

4. Why Empathy is Important to Help Align Sales and Marketing (00:09:20)

5. Aligning Marketing and Sales With CRM (00:11:52)

6. Getting Your Teams to Walk a Mile in Each Other's Shoes (00:16:38)

7. What Management Can Do To Align Sales and Marketing Teams (00:24:53)

8. How AI will Help Sales and Marketing Teams in the Future (00:31:16)

9. Tarnia's Top Three Tips to Better Align Your Sales and Marketing Team (00:35:23)

10. About our Next Episode and Wrap UP (00:38:17)