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Welcome to Building Better CMOs
Manage episode 364062140 series 3478229
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Is marketing as good as it can be? And what does its future look like?
When they talk about marketing, a lot of people stick to what they know: Concepts and theories that they believe to be true, and maybe they were, once. But a lot of those frameworks are just wrong or out of date. The truth is that marketers today face a constantly changing environment, with new consumer expectations and a multitude of new challenges.
That’s where Building Better CMOs comes in. It’s a podcast about making marketing stronger and better, hosted by Greg Stuart, the CEO of the nonprofit MMA Global. It’s time for some real talk about leadership in marketing and how it can be better.
If you’re a CMO or you aspire to be one someday, this podcast is for you.
Go to BetterCMOs.com for transcripts of every discussion and more. And please follow or subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts. New episodes come out every two weeks.
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