Why trade shows? A wrap up of market conditions. And the benefits of attending.

build your profitable product business with mel robbins thelotco business podcast

I myself love a good trade show. I have just spend 4 days in Sydney at the @life_instyel and @reedexpo trade shows for lifestyle , beauty and fashion products.
Why do I love them though?
Why do they work and why should you attend? Whether as a buyer or as an exhibitor?
They are not a cheap investment in your business so why put yourself out there and take the risk?
What are the things you need to when looking at whether they have been successful or not. What should you consider to measure there "worth'? It cannot be just the sales when you are there. It cannot be just the sales on the days of the show.
There are other really important factors to consider. I dive into some more of them here and also why as a Buyer you should be attending too.
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I'm Mel Robbins! from @thelotco
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Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business.