Joe Macleod 'Peering through the Past, Present and Future lens of End Experiences'

Bringing Design Closer with Gerry Scullion

Doing Design Festival V3 'Better Together' - February 11 2022. Tickets: https://www.thisisdoing.com/the-doing-design-festival

Hello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes , providing training for people within the Design and change-making space.

You are in for a treat today folks - I caught up with the one and only, Joe Macleod - an all round great thinker and leader in the space of designing end experiences. Based in Stockholm now, Joe’s just released his second book titled ‘Endineering’ which focusses on the HOW to design these incredibly important experiences for both businesses and the planet.

Joe’s first book titled ‘Ends’ was released a number of years ago and really focussed on the understanding of the why these systems have not been put in place.

In this conversation we flick between both mindsets, but in the spirit of Christmas that is fast approaching, we speak about Past, Present and Future - what the behaviours are and problems that have been left behind by our ancestors and elder family members. We speak about the Present, where we are at and should be doing both at a societal level but also from a change-maker perspective.

The future may seem like a far away place, but it’s not.

Joe’s a remarkable thinker and highly encourage you to purchase his books - and support his work.

Let’s jump straight into the episode
Links

AndEnd - https://www.andend.co/https://www.andend.co/endineeringbook
Endineering Book - https://www.amazon.com/dp/9163947838/
Ends Book - https://www.amazon.com/dp/9163936445/

LinkedIn
https://www.linkedin.com/in/josephmacleod/https://www.linkedin.com/company/andend/
Twitter@mrmacleod @andend_co
Instagram@[e-mail]

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