Startup Customer Personas & Long Game Marketing– E530

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

İçerik Jeremy Au tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jeremy Au veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

1M ago 35:56

MP3•Bölüm sayfası

Jeremy Au explored the intricacies of understanding customer personas and the challenges of market research. He emphasized the importance of creating nuanced personas for effective marketing, distinguishing them from harmful stereotypes by grounding them in real customer behaviors and needs. He shared insights on the pitfalls of traditional survey methods, particularly how timing and context can lead to inaccurate data, as seen in an example where sober participants misrepresented their preferences for draft beer. Jeremy also analyzed the economic mechanics of customer lifetime value, citing a Southeast Asian SaaS company that generated $100,000 per customer lifetime by charging $1,000 monthly with a 75% margin and a 10-year average retention. Additionally, he discussed Disney's long-term marketing strategy to cultivate lifetime loyalty across generations, contrasting it with the scarcity-driven luxury branding of Hermès and its Birkin bags.

Watch, listen or read the full insight at https://www.bravesea.com/blog/marketing-personas-loyalty

Get transcripts, startup resources & community discussions at www.bravesea.com

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Spotify

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Apple Podcast

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545 bölüm

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