Juliet Barratt, Co-founder Grenade - From Zero to Selling for £200M

Brave Bold Brilliant Podcast

Jeannette talks to the fabulous Juliet Barratt, the co-founder of the renowned brand Grenade, market leader in the nutrition and fitness industry.

Juliet shares her journey from a traditional background in education to becoming a successful entrepreneur who scaled and eventually sold her business for a remarkable 200 million pounds. Juliet reflects on her experiences, including the challenges and emotions surrounding the sale of her business, and discusses the importance of integrity, resilience, and decision-making in her entrepreneurial journey.

KEY TAKEAWAYS

• Juliet learned that she is resilient and stubborn, traits that helped her navigate challenges and make tough decisions in her entrepreneurial journey.
• Despite struggling with maths academically, Juliet discovered that she excels in practical business maths, showcasing her ability to apply skills effectively in real-world scenarios.
• We should place significance on building strong relationships with suppliers, staff, and customers, focussing on the value of integrity and genuine connections in business.
• Through the process of selling the business and transitioning out of it, Juliet learned the importance of adapting to change and finding new opportunities to grow and contribute in different ways.

BEST MOMENTS

"I was absolutely broken the week before. And I think this is where, because we set it up for genuine reasons and it was all about the journey and we'd go back and do it all again, you know, tomorrow."

"I think that's where you have to have confidence in the team and like realise that this is for the growth of the brand and, as founders you'll always be busy, so there's always stuff that you can do."

“I can work with brands where I can add value"

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at [e-mail] or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot

VALUABLE RESOURCES

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970

ABOUT THE GUEST

At 49 years old, Grenade’s® Co- Founder and former Chief Marketing Officer, Juliet Barratt has had a fascinating career which has spanned education, charity and training, before succeeding in the world of marketing and sports nutrition, with the launch of market leading sports performance and active nutrition brand, Grenade®.

She decided to follow her passion for health and fitness and join her business partner Alan, to work in a sports nutrition distribution business. Juliet and Alan worked tirelessly importing and distributing a range of sports nutrition supplements on behalf of other people, until being inspired to create their own Sports Nutrition Brand. This was always the plan as from 2006, Grenade® had been trademarked and the following years were spent working on packaging, positioning, tooling before launching Grenade® into the UK in February 2010. Grenade® was intended to be a hobby after selling the distribution business but soon turned into an obsession.

Selling in over 80 countries in all major supermarkets and online, Juliet has vast experience in global marketing as well as scaling growth. Juliet also has experience of working for Equity backed companies having had investment into Grenade® from GrovePoint Capital in 2014 and Lion Capital in 2017. Grenade® sold to Mondelez in early 2021 for £200 million. Juliet fully exited the business at this point.

Juliet still prioritises education and spends a lot of her spare time mentoring young entrepreneurs and assisting them with start-ups. She loves business and is hugely proud of Grenade’s® growth and position in the market. Juliet talks at various events about Founding Grenade® and the entrepreneurial journey and supports a number of charities. Juliet now works with FMCG businesses on their growth journey in NED / Chairperson roles. Companies include a plant based chocolate brand, gut health drinks brand and a free from snacking brand. Her no nonsense, straight talking and very practical viewpoint is refreshing along with determination and unrivalled work ethic.

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.

CONTACT THE HOST

Jeannette’s linktree - https://linktr.ee/JLinfoot

https://www.jeannettelinfootassociates.com/

YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q

LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot

Facebook - https://uk.linkedin.com/in/jeannettelinfoot

Instagram - https://www.instagram.com/jeannette.linfoot/

Email - [e-mail]

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.

Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot