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How Positioning Impacts Sales
Manage episode 372056907 series 3474630
İçerik Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Yes, this is a marketing podcast, but Mark and Lorraine decided to tackle the closely related topic of sales. How does positioning impact sales? Is there a framework under which both marketing and sales operate? Can positioning supercharge your sales team? These questions and others are answered on today's episode.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning ... AND sales.
Bölümler
1. intro (00:00:00)
2. Miele Appliances (00:01:30)
3. How Positioning Impacts Sales (00:06:10)
4. A-I-D-A Principle (00:06:36)
5. The Sales Pitch (00:13:36)
6. A Case Study (00:19:29)
7. How Positioning Will Align the Sales Team (00:21:52)
8. Who Should Talk More? Salesperson or Prospect? (00:22:56)
9. How Positioning Impacted Mark's Sales Capability (00:27:58)
10. Positioning Forces Consultation (00:28:26)
11. Outro (00:31:12)
61 bölüm
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