David Brier - author, 'Rich Brand, Poor Brand'

Brand Design Masters Podcast

Episode sponsored by: Wix Studio

https://wixstudio.com

In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move.

They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead.

David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience.

The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture.

Topics

• Jaguar Rebrand Controversy

• Committees and Corporate Culture

• David's New Book: Rich Brand, Poor Brand

• Nike's Internal Memo and Its Impact

• Recognizing and Fixing Broken Cultures

• Final Thoughts and Takeaways

David Brier's newest book

'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths'

https://amzn.to/4glxcwn

David Brier on LinkedIn

https://www.linkedin.com/in/davidbrier/

David Brier on YouTube

https://www.youtube.com/@Risingabovethenoise

DDB International

https://www.risingabovethenoise.com

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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.