#035: Monetizing Your Message Through Audio with Steve Olsher

Book Profit Secrets with Ray Brehm

Steve Olsher has been a multi-passionate entrepreneur for over 30 years. He’s the founder and editor in chief of Podcast Magazine and the original founder of Liquor.com. Steve also created the largest Podcast club on Clubhouse (ClubPod) and the New Media Summit. He’s an international keynote speaker and strategic coach who helps businesses of all sizes leverage the power of new media strategies to succeed and grow. Steve’s also the author of the book “What Is Your What,” which is a book that’s near and dear to my heart.
As an author, your book is a way to use your voice in the written word. Using your voice through audio is another way to share your message and generate income beyond book royalties alone. Podcasts and social audio platforms like Clubhouse offer a huge opportunity to monetize your voice and gain credibility. Being a guest on a podcast is an easy way to share your expertise, as the host does the heavy lifting in terms of marketing and promotion. If you’re an engaging guest, you can convert their audience into your own prospects and customers. Relationships are key when getting on someone else’s podcast and can be the difference between chasing opportunities and them coming to you. Social audio is a lot like talk radio in that it’s made up of many different people talking about a variety of topics on different channels. It also gives you the opportunity to speak with others all across the globe. Today, Clubhouse has over ten million users, which makes it a great platform to leverage.
What’s Inside:

-How to monetize your voice through audio media.
-Why being a guest on a podcast is a frictionless path to gaining credibility and generating revenue.
-Social audio explained and why it’s a smart tool to build a following.
Mentioned In This Episode:
Ray.fm
ClubPod
Podcast Magazine