Planet 13's Florida Takeover with Jeffrey Trappe

Blunt Business

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16d ago 46:05

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This insightful interview on CannabisRadio.com's "Blunt Business" podcast features Jeffrey Trappe, Chief Operating Officer of Florida Operations for Planet 13 Holdings Inc. Trappe and the host delve into a wide range of topics surrounding Planet 13's current operations and future plans in the Florida cannabis market.

The conversation begins with Trappe's vision for cannabis consumption lounges in Florida, drawing on his experience with Planet 13's successful Las Vegas lounge. He envisions a space that incorporates food, music, and entertainment, creating an immersive experience for consumers. This segues into a discussion about the evolving cannabis retail landscape, with a focus on experiential concepts that go beyond the traditional dispensary model. Trappe highlights Planet 13's acquisition of Excel dispensary and their plans for smaller retail locations alongside their flagship superstore in Las Vegas.

The interview then takes a deeper dive into Florida's cannabis landscape, including an analysis of the recent failed cannabis amendment vote. Trappe and the host dissect the campaign's shortcomings, such as the lack of a home-grow provision and ineffective messaging. Despite this setback, they express optimism for the future of cannabis retail in Florida, discussing Planet 13's strategy for transitioning Vitalcan locations into their brand and creating a unique shopping experience for patients.

Operational aspects of Planet 13's Florida ventures are also explored, including quality control, potential delivery services, and expansion plans for their retail network and indoor cultivation facility. The conversation touches on brand partnerships, strategies for the medical market, and the launch of their new topical product, Medezine, in Florida. Trappe emphasizes the importance of offering diverse cannabis modalities, like topicals, to cater to various patient needs.

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