))
Sweating the Assets with Bazaarvoice's Jo Callahan
Manage episode 439142290 series 3510739
İçerik David Feinleib tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan David Feinleib veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
This week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice. Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency.
They discuss the creation of U-Studio (4:55), the definition of "fit for platform" (7:39), Bazaarvoice's evolution from a ratings and reviews organization to now offering many tools for creatives, influencers and marketers (13:19), creative best practices (20:35), and why the PDP should be considered a media asset (25:20).
Connect with Jo on LinkedIn: https://www.linkedin.com/in/jocolv/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
50 bölüm
Paylaş
