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The Practical Application of Behavioral Science with Kate Waters
Manage episode 439551029 series 3438351
In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis
42 bölüm
The Practical Application of Behavioral Science with Kate Waters
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 439551029 series 3438351
In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis
42 bölüm
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