S2E10 -How To Get High Google Rankings For Your Podcast

Become a Successful Podcaster With Bruce Chamoff - Learn audience growth, monetization, success!

Remember that if you're on LinkedIn, LinkedIn has very good search engine rankings. So you want to get put all your podcast liner notes on LinkedIn. And likewise, all the social media that you can, if you can put your liner notes right on Facebook, you can do it as well. And Google will pick one of those up eventually, if not your blog, or your anchor, or Buzzsprout page. That's important. And again, we're talking about keywords now, not meta tag keywords, because Google doesn't really use those anymore, but just put as many keywords into your audio when you're recording your podcast, and also into the liner notes for your blog post or LinkedIn post, or whatever.

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Welcome to another episode of become a successful podcast and with Bruce Chamoff, rate us on Apple, hey, we're talking about search engine optimization for your podcast, and how to get Google rankings. You want to get more subscribers and more people subscribing to your podcast and rating you on Apple, and just interacting with your podcast in general, most of us have websites, and most of us have search engine optimization strategies to get better Google rankings for our websites. We're always worried about keywords and meta tags, and what people have to type into Google or Yahoo or any search engine. In order for you, your website to come up higher on the search engine rankings. Most web masters and website owners know about SEO, search engine optimization. Are we concerned about that for our podcasts, maybe you want to just get more people coming to your site and your website, you just want traffic?

Well, maybe you want traffic to your podcast as well. And whether your podcast is on Buzzsprout or anchor or Lipson or any of those popular podcasting platforms, you want to come up in Google, my podcast comes up in Google, if you search successful podcaster, at least for me, it might not for other people, depending on where they are in the world. But you want to come up as high as you can. And you need to know what those keywords are. If you have a YouTube channel, there's also such thing as Search Engine Optimization, or SEO for YouTube channels and videos. And you have a place in the YouTube interface for tags. Tags are basically just keyword.

Well, you can do the same thing with your podcast. First of all, you need content. And I don't just mean audio content, I'm talking about words that Google can find and actually index for you. You can get that directly from the your show notes. Each podcast hosting platform has their own limit as to the number of characters you can have in your show notes. I suggest you use them all. And you can even use somebody to transcribe your audio and put it directly into a blog format. Because if you have a blog with your podcast, which podcasts used to do in the beginning, you will also find that Google can also rank those particular blog posts. But you can you don't need it. Because you have a blog built in with Buzzsprout, or anchor or any of those podcasting platforms. The strategy is how do you actually use those to your benefit to get Google rankings?

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