Risk vs Reward: Knowing When to Expand Your Empire with Celine McSweeney

Beauty Industry Leaders

There’s a pivotal tipping point in every business owner’s journey - when business is booming, do you play it safe and stay small, or do you dare to dream and grow? Our guest this week is no stranger to taking big risks and building a beauty empire from the ground up. Celine McSweeney is the founder and creative force behind Brow Tribe, one of Perth’s leading premier luxury brow and lash salons. A self-confessed beautyholic with over 13 years of experience in the beauty industry, Celine channelled her passion for transforming women’s faces into her wildly successful brand. Now spanning two locations and employing over 10 talented staff (some of whom have been part of the journey since it was established in 2017), Brow Tribe has amassed a cult following of loyal customers attracted to the unmatched high-end customer experience that Celine has strived to provide. With no detail considered too small, Celine shares her refined strategies for creating a thriving luxury business, from the curation of a community-focused branding approach, to ensuring that every second of the first impression counts. But that’s not to say there haven’t been any growing pains in her meteoric rise! We also discuss the challenging set-backs and exhilarating rewards that come with taking big risks in business, and the demands of the journey from a small independent salon to a multi-location empire with potential nation-wide franchising - all whilst playing the balancing act of being a mum too.
We’re covering everything you need to know:
✨ Creating a brand that a community would be willing to follow
✨ Building a dedicated team in a positive work environment (and then retaining them)
✨ Strategic business growth - knowing when to expand, take on debt, and when to pivot
✨ Professional integrity and inclusivity, and setting industry standards
If Brow Tribe’s inclusive luxury vibe has drawn you in too and you want to hear more from Celine (or if like me you desperately need your brows done!), head to the Brow Tribe website or connect with her on her socials.
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Are you ready to become an industry powerhouse? Get yourself on the waitlist NOW for The Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority. Simply DM ‘waitlist’ on Instagram:
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If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with us at:
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