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Michael Luca & Max Bazerman - Experimentation In The New Age
Manage episode 319726057 series 3313505
İçerik Media BVA and BVA Nudge Consulting tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Media BVA and BVA Nudge Consulting veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
During our fifth episode we speak to Harvard Business School’s Mike Luca and Max Bazerman, co-authors of the book The Power of Experiments: Decision Making in a Data-Driven World.
In this episode we dive into:
• How experiments were a necessary condition for the development of behavioral economics, and how without them, applied behavioral economics consultants would not exist.
• The birth of experimentation in business and the role experiments are playing in shaping customer behavior.
• Why the tech sector has been a leader in this space, and how the rest of the private sector can catch-up.
• Advice to grow better leaders, including the role of intuition in decision making and what the data tells us.
• A perspective on experimentation in the context of our rapidly changing world.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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In this episode we dive into:
• How experiments were a necessary condition for the development of behavioral economics, and how without them, applied behavioral economics consultants would not exist.
• The birth of experimentation in business and the role experiments are playing in shaping customer behavior.
• Why the tech sector has been a leader in this space, and how the rest of the private sector can catch-up.
• Advice to grow better leaders, including the role of intuition in decision making and what the data tells us.
• A perspective on experimentation in the context of our rapidly changing world.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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