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070 – Kara Hurry – Director of Entente Agency – Consumer Tension, Creativity and Cracking the Code
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Can you recognise consumer tensions in your target market?
Kara Hurry combines creativity with a wealth of international marketing savvy as an authority on consumer trends and more importantly, consumer tension. Knowledge certainly is power and Kara has the knowledge that will help you crack the code on marketing within the tension.
In this episode you will learn:
- The importance of self-discipline and regularly seeking knowledge.
- National and international marketing insights.
- Consumer tension - what it is, how to identify it and utilise it in your marketing strategy.
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