Sipping on Knowledge: Massi Zitti's Bar Industry Insights

Bartenders in Bars with Booze

From cleaning dishes to shaking up the cocktail scene, Massi has poured his heart into the hospitality industry, and now he's here to spill his secrets. Join Jordan Bushnell in a new episode of "Bartenders in Bars with Booze".

Massi takes us through a journey from his early days, working at a fish shop, learning the ropes in a bar, to fermenting and distilling unique concoctions. He delves into his time in both the UK and Canada, sharing how his passion for fermentation drove him to create "Mother," a bar concept brought to life with global collaborators.

We'll stir the pot on Massi's personal approach to music, cocktails, and how perspective and collaboration can be as important as the ingredients themselves. Massi mixes in tales of his Italian upbringing, the influence of family on his work ethic, and the philosophy that shapes his take on the ever-evolving cocktail world in Toronto.

In a candid chat, we'll tap into the challenges of opening and running a new establishment, stressing the subjective nature of being the best, the fine line between professional and personal relations in management, and the parallels between bartending and jiu-jitsu.

Join us as we blend the art of mixology with the rhythms of Little Elephant, Massi's band, and examine the role of authenticity when hiring ambassadors for renowned spirits like Hennessy.