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Leading the Way in B2B Lead Management: B2Boring With Emma Bowkett
Manage episode 422076819 series 3578279
İçerik Chris Rack tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Chris Rack veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Chris Rack and Emma Bowkett CEO of Convertr, discuss B2B lead management, today's marketing environment, and what it takes to be an effective CEO. They cover lead generation trends, best practices, and the importance of data accuracy and brand management.
Key Highlights:
- Lead management operating systems for B2B marketers explained
- Trends and best practices in lead generation and marketing campaigns
- Challenges and opportunities in the current marketing landscape
- Emma's journey from founder to CEO and the key qualities for success
- The importance of targeted volume, ROI tracking, and content syndication being the leading source of ROI
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Emma Bowkett on LinkedIn
Chris Rack on LinkedIn
30 bölüm
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