162: Enabling Sales Success: Inside the SDR Academy Journey

B2B Revenue Acceleration

Special guest Lars Nilsson

While ongoing training is commonly acknowledged as essential for elevating sales teams, some businesses are raising the bar with the establishment of internal sales academies.

Get ready for this episode of B2B Revenue Acceleration, where Aurelien Mottier (Co-Founder and CEO at Operatix) sits down with Lars Nilsson (VP Global Sales Development at Snowflake). They explore the fascinating journey of the SDR Academy at Snowflake as Lars shares the inside story of how it's revolutionizing the sales world.

Lars and Aurelien explore the motivation behind creating the SDR Academy and how to aims to eliminate the challenges faced in the traditional SDR-to-AE transition. Discover the vital topics covered in the academy and the typical program duration, offering a sneak peek into how Snowflake is investing in its sales development.

Lars also imparts expert advice on designing effective sales academy programs, serving as a guiding light for companies aiming to implement their own. The conversation takes a deep dive into the strategies companies can employ to keep their SDR academy programs aligned with the ever-evolving sales landscape.

Discover how investing in a sales academy can elevate the success of your SDRs in this episode of the B2B Revenue Acceleration.